Welcome home to Winnings, where premium appliances meet exceptional design and expert guidance. Explore curated showrooms, discover inspiration, and experience the latest in kitchen and laundry innovation to elevate your living space.
The Winnings Experience Arrives in New Zealand
Step into Winnings’ Auckland showroom and explore a new standard in appliance shopping - where design, innovation, and expert service elevate everyday living
The pursuit of domestic excellence deserves more than a traditional retail environment; it deserves a brand-new experience. With the arrival of Winnings in New Zealand, a new standard in appliance shopping has landed - one where innovation, design and service come together in a thoughtfully curated Auckland store showroom experience, establishing us as a premier appliance retailer.
More than a place to browse appliances, Winnings offers an immersive space where customers can engage with world-class home technology in a setting that inspires. Every product is selected for its performance, craftsmanship and aesthetic appeal, helping transform everyday routines into refined living experiences.

We understand that the acquisition of premium appliances is an investment in both function and lifestyle. Our showroom is conceived as a sanctuary for those who appreciate the nuanced interplay of form, function, and cutting-edge technology. Here, the future of the modern kiwi home is not merely envisioned; it is tangible, operational, and exquisitely presented.
A Curated Selection for Discerning Tastes
Our in-store collection is a testament to rigorous selection, featuring only those brands that consistently exemplify uncompromising quality and pioneering design. Every piece showcased has been chosen for its ability to deliver exceptional performance, unparalleled reliability, and a sophisticated aesthetic that integrates seamlessly with diverse architectural and interior design philosophies. We present a selection tailored not to the masses, but to those with a profound appreciation for superior craftsmanship and refined utility.

Beyond static presentations, our showroom boasts dynamic, interactive displays that invite engagement. Clients are encouraged to not only observe but to operate, to experience the tactile quality of premium materials, and to understand the intuitive functionality inherent in each appliance. Complementing this hands-on approach are our expert consultants, individuals possessing deep product knowledge and a refined understanding of design principles. They are not merely sales personnel; they are guides, dedicated to illuminating the nuances of each product and assisting in the precise selection that aligns with individual aspirations and project specifications.
Our commitment to excellence is reflected in the distinguished portfolio of the trusted brands we proudly feature. Each represents a pinnacle of achievement within its respective domain, embodying a heritage of innovation and a relentless pursuit of perfection. Sleek, stylish and thoughtful innovation through design.

The name Miele is synonymous with precision German engineering and an unwavering dedication to longevity and performance. Their appliances are not just functional; they are meticulously crafted works, designed to deliver exceptional results with elegant simplicity. The Miele philosophy, "Immer Besser" – "Forever Better" – is evident in every detail, from the robust construction to the intuitive controls, offering an experience of enduring quality.

V-ZUG represents the pinnacle of Swiss engineering, where refined design meets exceptional performance. Known for its minimalist aesthetic and advanced innovation, V-ZUG appliances are crafted to deliver precision results while integrating seamlessly into sophisticated living spaces. Every detail reflects a commitment to sustainability, quality and timeless elegance, offering an experience that feels both intuitive and indulgent. With V-ZUG, technology is not just functional - it is an expression of modern luxury in the home.

Smeg blends Italian design with reliable performance, creating appliances that are as stylish as they are functional. Known for its distinctive retro and contemporary aesthetics, Smeg turns everyday tasks into a statement of personality and flair. Every product reflects meticulous attention to detail, quality craftsmanship, and innovative features, bringing effortless elegance to the heart of your home. With Smeg, appliances aren’t just tools - they’re design icons that elevate your living space.

NEFF is built for those who see the kitchen as a place of creativity and expression. Combining German engineering with inventive design, NEFF appliances are crafted to make cooking more intuitive and enjoyable. Signature features and clever functionality work seamlessly together to give home cooks greater flexibility and control. With a focus on innovation, quality and user-centred design, NEFF empowers you to explore new flavours and techniques with confidence.

Gaggenau stands as a beacon of uncompromising quality and avant-garde design in the realm of luxury appliances. Each Gaggenau piece is a masterwork, forged from the finest materials like brushed stainless steel and engineered with meticulous attention to detail. Designed for the connoisseur, their appliances offer exceptional performance paired with a striking aesthetic, transforming the kitchen into a space of bold sophistication and culinary precision.

Bosch is renowned for its precision German engineering and commitment to creating appliances that make everyday life simpler. Blending advanced technology with thoughtful design, Bosch products are built to deliver reliable performance while remaining intuitive and easy to use. From quiet efficiency, often powered by inverter technology, to smart, time-saving features, every detail is considered to enhance the home experience. With a focus on quality, sustainability and user-centred innovation, Bosch appliances offer dependable performance with modern elegance.

Fisher & Paykel combines thoughtful design with practical innovation to create appliances that simplify everyday life. Built with precision engineering and a focus on user-friendly features, their products deliver reliable performance while seamlessly integrating into modern homes. From intuitive controls to clever space-saving solutions, Fisher & Paykel appliances are designed to make life easier, more efficient, and more enjoyable - helping you create a home that works beautifully for you.

Our establishment is differentiated not merely by the brands we house, but by the holistic experience we provide a synthesis of interaction, expertise, and personalized service.
Interactive Demonstrations and Live Cooking Events
We transcend the static display by regularly hosting interactive demonstrations and live cooking events. These dynamic sessions offer invaluable opportunities to witness the capabilities of our featured appliances in real-time, allowing clients to appreciate the intricacies of their design and the efficacy of their performance firsthand.
Personalized Consultation and Design Services
Recognizing that every home and every culinary aspiration is unique, we offer personalized consultation and design services. Our specialists work collaboratively with clients and their design professionals to ensure that selected appliances integrate flawlessly, both functionally and aesthetically, with the broader architectural vision.
Seamless Integration with Your Lifestyle
Our objective extends beyond the sale; we aim to facilitate a seamless integration of these sophisticated tools into your daily life. This commitment ensures that your new appliances enhance, rather than merely occupy, your living spaces, becoming indispensable components of an elevated lifestyle.
Our expansive collection is thoughtfully organized to facilitate intuitive exploration and selection across key functional domains, including specialized heat pump solutions, dehumidifiers, heaters, and even a premium coffee machine selection. Whether you're refreshing your kitchen, laundry, bathroom or alfresco area, explore extensive ranges and combos designed to suit your lifestyle, including advanced air conditioners.
Refrigeration & Preservation
Discover the ultimate in food preservation technology, from integrated columns and smart fridge freezer options to bottom mount and wine storage solutions, ensuring peak freshness and optimal environmental control.
Cooking & Culinary Systems
Engage with advanced cooking and culinary systems, encompassing high-performance ranges, precision ovens, innovative gas cooktops, microwave, and induction cooktops, designed to inspire culinary mastery.
Dishwashing & Cleanup Solutions
Experience the future of dishwashing and cleanup solutions, featuring options like a freestanding dishwasher with exceptionally quiet operation, advanced cleaning cycles, and water-efficient designs.
Laundry & Garment Care
Explore sophisticated laundry and garment care systems, including advanced front load washing machine and dryer units, engineered to protect and prolong the life of your most cherished textiles with unparalleled efficiency and gentle handling.
We invite you to embark on a journey of discovery within our refined space.
Plan Your Visit
To ensure a comprehensive and unhurried experience, we encourage you to plan your visit. Our dedicated team is prepared to guide you through our collections and respond to your specific inquiries with detailed insight.
Meet Our Specialists
Engage with our knowledgeable specialists, whose expertise extends beyond product specifications to encompass design integration and lifestyle enhancement. They are here to provide tailored recommendations that align precisely with your discerning requirements.
"The attention to detail and personalized guidance we received was unparalleled. Our new kitchen is not just beautiful; it's a testament to the exceptional quality and thoughtful design advised by their team." – Eleanor V., Architect
"The interactive cooking event solidified our decision. Seeing the Thermador range in action was truly transformative. We highly recommend their immersive experience." – Marcus P., Culinary Enthusiast
What types of appliances are featured in your showroom?
Our showroom features a comprehensive range of premium kitchen and laundry appliances, including refrigeration, cooking, dishwashing, and garment care systems, from leading luxury brands such as Miele, Neff, V-Zug, Bosch, Smeg, Fisher & Paykel, Gaggenau and more.
See all brands here.
Do you offer professional installation services?
Yes, we partner with certified professionals who specialize in the installation of high-end appliances, ensuring meticulous placement, optimal functionality, and adherence to manufacturer specifications.
Can I schedule a private consultation with a design expert?
Absolutely. We encourage clients to schedule a private consultation with our design experts to discuss their specific project needs, explore customization options, and receive tailored recommendations.
What are your showroom hours and location?
Our showroom operates from Monday - Friday 9am-5pm, and Saturdays 10am-4pm and is conveniently located at 26 Morrow Street, Newmarket. Please refer to our contact page or call us directly for precise details.
We extend a formal invitation to transcend conventional expectations and immerse yourself in an environment dedicated to the pinnacle of home appliance excellence.
Schedule Your Personal Showroom Appointment
To facilitate an experience tailored to your specific interests and schedule, we highly recommend that you schedule your personal showroom appointment through our website or by contacting our client relations team directly.
Contact Us for Further Information
For any additional inquiries or to speak with one of our expert consultants, please do not hesitate to contact us. We are poised to provide the detailed information and sophisticated guidance that defines our commitment to exceptional service.

Gene is Auckland-based, a father of two girls and husband to Maxie. A creative at heart, he trained in animation and later found his passion in content marketing and storytelling. Gene loves design, food, art, film and media - and after hours, you’ll find him tinkering in the garage on sculptures and art toys. He brings this same creativity and fresh thinking to his role at Winnings, helping shape meaningful campaigns and sharing stories that connect with customers every day.
